Tuesday, December 21, 2010
Skunk Marketing by Cheryl Wyatt & Giveaway!
Seth Godin has Tribes, Jay Conrad Levinson has Guerrilla Marketing, Randy Ingermanson has Tiger Marketing, Brian Halligan and Dharmesh Shah have Inbound Marketing and I have...
(Drum roll please)
Well, at least some of the time.
What is Skunk Marketing?
It is the most expedient way to repel industry professionals. LOL!
Most people suffer from blonde moments. I suffer from blonde months. Really, I live a blonde life. I’ve been blonde since I was born. ‘Nuff said. If you are offended by blonde jokes and behavior, read no further.
But if you suffer from Blonde Moments, read on! This post is bound make you feel better because you can’t possibly have pulled something as ditzy as the following Skunk marketing tricks.
• Walk into a Barnes and Noble store and ask the manager (who knows you are a local author) how their Kindle sales are going. OH yes, I did.
For extra credit, do this while standing inches away from their Nook table. Yes, I did that too! Pathetic, I know. FYI: I MEANT to say Nook. Talk about blank stares and confounded blinks.
• Respond to a Harlequin Higher-Up’s request for a publicity photo for your New York BEA signing with: “Don’t worry about it. In fact, don’t worry about anything but pray about everything. Make your requests known to God. He’s taking care of it. Hugs!” to which you will likely receive a firm response back, “Yes, while that’s a nice sentiment, we need your 300dbi publicity photo by the end of the work day today please.” Which made me realize I’d responded initially to the WRONG email. A friend’s prayer request sat right below the email from the Harlequin rep and something shifted in my e-mail list and I thought I was responding to my friend’s prayer request but the response went to the Harlequin rep who needed my publicity photo stat. LOL! Thankfully the folks at Harlequin have great (and gracious!) senses of humor.
• Type in a weird XOXOXO code mixed with funny random symbols on the eHarlequin message boards, thinking you’re loaning those letters to someone with broken Exes and Ohs on their keyboard. I shut the eHarlequin boards down for three days. They still bought my books! LOL. But one of the first things Joan Golan said to me when meeting me in person at an ACFW conference was, “Oh, yes! You’re known as Squirrel and you’re the one who shut our eHarlequin boards down for days!” LOLOL.
• Don’t accidentally (or, God forbid!, on purpose) hand a male editor your room key instead of your business card by mistake after a novel pitch. In my defense, I had my laminated business cards in the same neck badge slot as my key. Honest mistake. I still sweated bullets rushing around trying to find him to explain myself though!
• Don’t attempt to rush out an email response to an editorial assistant while being wheeled quickly into surgery. My phone’s autocorrect function changed “Editorial Assistant” to “Editorial Assassin” because of a mistype on my part due to rushing.
YES, unfortunately, I did every one of those things.
But, here are a few that others I know did:
• Be consistently one week late getting books returned to libraries and never bring chocolate to make up for the fact that your puppy chewed the corners off three in-demand hardbacks. ~ Anonymous Writer Pal
• This from our very own Mary Connealy: "I once was on a book tour with about nine signings in six days. Really intense, busy time. which was okay, I wanted to keep busy. It was me, MaryLu Tyndall, Kaye Dacus and Christine Lynxwilder.
I was driving the car and the other authors were passengers (okay, hostages, let's be honest).
I drove about twenty miles to the carefully mapped out location of a special non-booksigning get together with some area authors and we got to where my map led and it wasn't the restaurant we were supposed to meet at, it was a bookstore. And there was the poster in the window about our signing and ...someone said, "'This is where we had the signing last night.'"
My overloaded brain had to churn along for a while before I realized she was right. Then we had to drive FORTY miles in the opposite direction, okay maybe it only seemed like forty, I don't know, to get to the lovely ladies who wanted to meet us about a half hour late. Fortunately Christine had her own car and went herself, so she was there to be friendly while they waited as I and my crew wandered, Israeli-like in the wilderness for forty miles.
So embarrassing. I still cringe. It was my map. I was so sure I knew what I was doing. And I know BETTER to ever think I know what I'm doing.
The lesson learned? Never believe in myself. It's as if God is looking for a chance to keep me humble (heaven knows I make it easy for Him)."
"Also, I once had a signing during a Nebraska Cornhuskers football game, a Saturday afternoon. You could hear the crickets chirping in that book store. The manager and cashiers were even watching the game. Learned a lesson there. In a contest between me and the Cornhuskers....I am totally sacked." ~ Mary Connealy
• This from Janet Dean: "My agent, Karen Solem called this fall and said, “'This is Karen.'” I said something like “Which Karen?” Embarrassing when I knew she’d subbed my proposal to Tina James at LIH. But not funny. Just add me to the list of clueless." ~Janet Dean
WHEW, Mary and Janet, I'm glad I'm not alone on Skunk Island, here in the Seekerville Keys.
Soooo, Friends of Seekerville, it's YOUR TURN. Have you done, said, written, e-mailed, Skyped, Facebooked, Tweeted or typed anything embarrassing to industry professionals in a marketing or pitch attempt?
Let's hear it!
And your favorite Christmas ornament if you don't have an embarrassing moment. Since Jesus got three gifts on His birthday, I'm giving away three gifts today! All you have to do to be entered is leave a comment. Please leave your e-mail address too. Deadline will be tomorrow at noon, CST. Winners will be announced in Seekerville's next Weekend Edition.
I wanted to give away a cute little destinkered skunk too, but my Seeker Sisters dissuaded me. LOL! Instead, I'm giving away these three prizes to three commenters (one prize each):
--A Christmas ornament
--A copy of Steadfast Soldier (My June Love 2010 Inspired)
--three-in-one Steeple Hill Amish Christmas book collection
If you have a preference of one of the above three, number your preference or say that in the comments too.
PS..NO SKUNK MARKETING! LOL!
Comment away and Merry Marketing...errr Christmas!