Social Media: A List of To Do’s
By Noelle Buss
Bethany House Fiction Publicist
To Celebrate todays visit from Bethany House we are giving away the entire October Fiction Release list, hourly giveaways, you must leave a contact email to win.
AND today is the last chance to get your name in the drawing for our Grand Prize Birthday Giveaway
Now, here is Noelle Buss
Our favorite advice is to find which social media you love—Twitter, Facebook, blogging, Pinterest, or something else—and then focus on this and do it well. Trying to do a little of everything may sound like a good idea, but your level of engagement in each social-media tool, and your ability to effectively use each one will likely suffer. Also, sticking to what you love will help stave off burnout and help prevent you from feeling overwhelmed.
2. Do Be Yourself
Readers love books and love talking about books, but the real reason they’re visiting your social-media pages is because they want to encounter the person behind their favorite stories. So don’t be afraid to talk about something other than your books through your social media. Post about the things that interest you, inspire you, and fun things you’ve encountered. The more dynamic you can be in revealing who you are, the more inclined people are going to be to follow and engage with you, which will give them more reasons to relate to you.
3. Do Get Creative
Social media can be fun, but for authors and publishers it’s also a tool for expanding your reach by being able to influence readers directly. So be attentive to what skills and approaches are going to increase your followers. For instance, use photographs and images; they’re most likely to draw in fans and on Facebook show up in more newsfeeds. Also, think about what content you can provide that no one else can. Create like-gates or make special videos offering exclusive content or behind-the-scenes looks. People will keep returning to you if they know you’re going to offer them something special.
4. Do Plan Ahead
Being spontaneous with your posting, tweeting, or sharing things can be great, yet if you get busy or overwhelmed with options, it ceases to be an effective system. Blogs, Facebook, and Twitter—via HootSuite or TweetDeck—all offer ways for you to upload content in advance and strategically spread things out. It can take the headache out of social media and make sure you’re maintaining a consistent presence.
5. Do Be Generous
If you’re going to use social media, you have to be willing to inconvenience yourself a bit. When people tag you or post comments, respond to them in a timely and thoughtful manner. But don’t just be reactive—get out there and reach out to other people. The more you engage, the more you’ll be noticed and open up opportunities for yourself. And of course everyone loves a good giveaway!
Noelle Buss | Fiction Publicist
Bethany House Publishers
A Division of Baker Publishing GroupLeave a comment and tell me what you're doing about social media. Are you on Facebook? Twitter? Pinterest? Which ones am I forgetting? Which are your favorites?
|LAST DAY TO GET YOUR NAME IN THE DRAWING|