Claiming Mariah released January 1st, so promotion is first and foremost in my thoughts. I started thinking outside the box months ago and will share with you some of what’s working.
Blog Tour: First, I started planning a blog tour back in November and ended up on tour with over 50 bloggers January through March. No, blog tours are not new, but I’m adding a slight twist to my tour.
Instead of giving away something at each stop (although I am doing some of that), I’m giving away weekly prices on my author events page on facebook, with a grandprize of a Kindle or Nook, winner’s choice at the end of the tour in March. The tour’s purpose is to spread the word about Claiming Mariah. But let’s face it, facebook author pages are a hot topic these days. No, I don’t want to put all my eggs on my facebook author page, but I do need to grow it, so I decided to use the blog tour to point people to my book and my author page at the same time.
If you click on AUTHOR EVENTS, you will see PAST and UPCOMING in the top left-hand corner. Take a moment to look at the PAST EVENTS and the UPCOMING EVENTS. You can switch back and forth between them. This gives you an idea of how to use the EVENTS page to your advantage. Look at this week’s prize, but make sure you come back here…there’s more to my madness… lol
|MS Made Mango Butter|
and Goat's Milk Soap -
Giveaway sponsored by
Magnolias & Sassafras,Philadelphia, MS
Did you notice this week’s prize is SPONSORED by a local business? Yes, that is correct! I have several businesses sponsoring giveaways in the coming weeks. Think outside the box….
My web page and my CalicoTrails Blog are getting into the act. Calico Trails alerts readers that I’m on tour, and lists all the stops, encouraging people to find me on any given day. My web page has a list of the stops just in case someone stops by there. The permalinks are updated about once a week.
One of the coolest things I did was an Impromptu Online Launch Party on my profile page to drive people to my fan page. Yes, this was very, very impromptu. I was playing with the Events page, and modeled this launch after one I had been invited to. My launch party lasted about a week, and was the most fun I’ve ever had. It is very important to interact at these events! Ideally, this would be better posted on the author fan page, but at the time I only had a handful of fans on my page. Think outside the box….
Who to Invite: I did invite all my friends to the impromptu online launch party, but I am not inviting everyone to the weekly giveaways. That would get old quickly. There is a fine line between being courteous and obnoxious on facebook. Hopefully those who really want to know more will like my fan page (hint, hint) and can be kept in the loop about my books, my giveaways, and my latest news. So, I recommend using the Invite feature sparingly.
Less you think my entire PR campaign is focused on facebook, it’s not. I’m still building my email list for my newsletter, and will be giving away a Kindle/Nook to those subscribers independently of the facebook promotion. It just so happens that this big push is on facebook right now. I’ll be sending out a cool eblast to my newsletter subscribers soon. And Goodreads and Pinterest are the next horizons I'd like to master.
How else am I thinking outside the box? Well, I’m partnering with Janean Nusz of TrendencyBuzz to promote my blog tour on various social media sites. This is a pilot run for both of us, and I'm excited to see how it works.
I’m sure I’ve left something out, but we’ll have all day to discuss the pros and cons of marketing. Silence is golden, but not in Seekerville!
The Prize Vault is Open!!!
Oh…last minute addition to this week’s giveaway on facebook. Click here and enter the contest for the Mississippi Made Soap (follow the directions!) and I’ll add a copy of Claiming Mariah OR Stealing Jake to the drawing this week. Winner’s choice!
Pam is also blogging today with
Stop by and say hi!