Tag lines vs Log Lines
A link to an article in the Weekend Edition a while back gave me an idea for a fun writing exercise for Seekerville that will help us all pitch our books.
We’ve talked about 30 word pitches or one sentence pitches—this article called them ‘loglines’.
Your book boiled down to one or two sentences.
But we’ve never talked much about ‘taglines’. This is less of a pitch than a really short hook.
A tagline is more about emotion than real description. It is going after a visceral reaction.
The idea is to sum up the tone…to brand it. And do it well enough that people will remember.
Some classic movie taglines:
In space, no one can hear you scream. Aliens
One ring to rule them all. Lord of the Rings
To boldly go where no man has gone before. Star Trek
If you’ve got a taste for terror, take Carrie to the prom. Carrie
Don’t go in the water. Jaws
The list is life. Schindler’s List
Not every gift is a blessing. The Sixth Sense
Collide with destiny. Titanic
The last man on earth is not alone. I Am Legend
There can be only one. Highlander
An adventure 65 million years in the making. Jurassic Park
Protecting the earth from the scum of the universe. Men in Black
You’ll laugh. You’ll cry. You’ll hurl. Wayne’s World
I started playing around with taglines for my books.
Swept Away ~ The thin line between revenge and justice (except that captures none of the romance and none of the comedy)
Swept Away ~ Love and laughter in the old west (except that describes every book I’ve ever written…plus I stole it from Margaret Brownley.)
Swept Away ~ He's heading for the fight of his life and he's bringing a date. (okay that’s just stupid)
Swept Away ~ Can a band of brothers survive when a sassy cowgirl wants to join their fight?
Now I'm showing you the one Bethany House used on my bookmarks. He rescued her from nearly drowning but now this handsome cowboy might be the one who needs saving.
I found some great taglines on the books on my shelves.
A Harvey Girl waits on love…from A Bride Sews with Love in Needles, California by Erica Vetsch
A daring rescue. A difficult choice…from The Fairest Beauty by Melanie Dickerson
Her heart is tied to a youthful vow…but can true love set it free?...from A Heart Revealed by Julie Lessman
When romance calls will she choose to answer?...from When Love Calls by Lorna Seilstad
Seth Kincaid remembers almost everything…except getting married…from Over the Edge by Mary Connealy
Outlaws and in-laws face off on the Texas frontier…from Petticoat Ranch by Mary Connealy
The log lines or 30 word pitches are more straightforward and not as much fun.
Here are a few to compare.
TITANIC Logline…A young man and woman from different social classes fall in love aboard the ill-fated voyage of the Titanic.
Tagline… Collide with destiny
I am Legend logline…A terrible virus has spread across the planet and turned the human race into bloodthirsty monsters. Mankind's only hope for survival is scientist Robert Neville (Will Smith), the one person left unaffected by the epidemic. When he's not fighting for his life against the hordes of the infected, Neville searches for a cure to reverse the virus's effects -- all the while battling his own doubt and despair as he spends every day alone.
Tagline …The last man on earth is not alone.
Jurassic Park – Logline…Two scientists visit a theme park with dinosaurs until the power fails and the dinosaurs get out and wreak havoc.
Tagline… An adventure 65 million years in the making.
So now, today, let’s try out some taglines for our own work. And if we want to revise and play with each others, punch up the tagline of other commenters, let's have at it and see if we can come up with lots of great taglines.
I’m giving away a signed copy of my latest release A Bride for All Seasons…tagline…It all started with an ad in a Mail Order Bride Catalogue. Buy it HERE
Any comments gets your name in drawing. A comment containing a tagline will get you entered twice. Being brave doubles your chances to win.