Tuesday, July 2, 2013

YOU JUST SOLD YOUR BOOK! (NOW WHAT?) with Guest Sarah Ladd

Congratulations! You have sold you book. You have loved it, cried over it, and probably lost sleep over it. You have polished it, tweaked it, and turned it into your editor. You are ready to venture into the next phase of publication:  Working with your editor launch your book into the market.

You’ve probably heard a dozen published authors say it 

… the months before and after a book launches are very busy! My debut novel, The Heiress of Winterwood, released a few months ago, and I learned so much about the writing journey and the publishing industry during that time. Since it was my first publishing experience, I was eager to soak up everything I could about the process, and I even made a list of things I could do ahead of time with the next book so I could really hit the ground running. It’s never too early to get started on some of the details, and by tending to some of these items early on in the process your mind will be free to focus completely on edits and other steps of the journey.

 
So what’s on my list? Ready? Here we go …


 
Dedication
 
This seems like it should be a fairly easy step. You probably already know who you want to dedicate your book to,   but do you know exactly what you want to say?  Dedicating a book to a person is like giving them a gift that is created just for them. Even though a dedication is short, you want to get the words just right. The last thing you want to do is rush this. So when you have some free time before you are in the heat of editing, really think about what you want to say in your dedication. Your dedicatee will thank you.

Acknowledgements

 
Writing is rarely a solitary practice. Even though you are the one to actually develop the story and write the book, there are probably several people who have helped you along the way. Your agent. Your family. Your friends. Your writing/critique group. Even your editorial team. Keep a list of people who you want to include in your acknowledgements so when the time comes, you are ready to go. 


Discussion Questions

 
You’ve seen these, right?  At the back of a book, the author will sometimes develop 10 or so questions that readers can use as a study guide, discussion starters in book clubs, etc. Even if your publisher does not include these in the actual book, it is a GREAT IDEA to develop some study guide questions. You can put them on your website as a special download, post them to your Facebook page, distribute them to book clubs, etc. And the best part? These can be done VERY early in the process. You might even jot questions down while you are writing the book!


Twitter Posts

 
Are you on Twitter? If you aren’t … you should be! It is a great, easy way to help spread the word about your book. And the other good news about Twitter posts? You can prepare them in advance. Develop about 30-40 posts that you can simply cut and paste. Perhaps the easiest way to get started it to go through your book and pull out a teaser sentence or two. (You can also use these as Facebook posts on your author Facebook page!) If you spend time doing this BEFORE the book releases, then you won’t be scrambling to find good snippets to use as tweets during your busy release time. 


Blogging

 
Book release time is a busy time for a writer. Not only are you on an emotional high, but this is THE TIME to really get out there and promote your book! Bloggers are instrumental in helping to get the word out about new releases. Start early on this. In fact, START NOW! Read blogs. Comment on blogs. Get to know bloggers and reviewers and develop relationships with them. I have found that a lot of bloggers have pre-determined questions that they like to have authors answer, and usually, if you ask them, you can get these questions well in advance of the time you are going to be a guest so you aren’t rushing to answer questions at the last minute. After all, you want to be genuine with your answers … this is a time for readers to not only learn about your book but to also learn about YOU.



Headshots

 
This is something a lot of authors drag their feet about, but it is VERY important to get a good, professional headshot. I know, most people don’t like to have their picture taken, but once your book releases, your picture will be everywhere. EVERYWHERE. Make it a good one!


Create a Book Launch Team

 
A book launch team is a group of people who are dedicated to helping your book succeed. This can be friends and family, avid readers, other writers … the sky’s the limit. Usually this is a group of people you assemble that agrees to write a book review and post it to e-commerce sites. These are the people who will retweet your tweets. Interact with your posts on Facebook. These are your cheerleaders, and usually, if you ask, they are eager to do it! If you identify these people ahead of time, they can really help your book launch experience go smoothly.

Bio

 
A lot of people will be asking you for your bio. You will want to have a couple of versions of this … one that is 1-2 sentences long and one that is 3-5 sentences long. You can write this well in advance and then you won’t have to give it a second thought once the book comes out.
 



Now, this is certainly not an exhaustive list … there are so many other things you can do in advance to make sure your book launch goes smoothly! 


 Now it is your turn … published authors … what advice do you have to share? 


SARAH’S BIO:
In addition to a lifetime of writing and exploring fiction, Sarah Ladd has more than ten years of strategic marketing and brand management experience, including five years of marketing non-fiction books and three years of marketing the musical arts. She lives in Indiana and is blessed to share her life with her amazing husband, sweet daughter, and very lovable Golden Retriever.






Today, Sarah is giving away one copy of The Heiress of Winterwood, (Whispers on the Moors) her debut release from Thomas Nelson. Winner announced in the Weekend Edition.






Darbury, England, 1814

Amelia Barrett gave her word. Keeping it could cost her everything.

Amelia Barrett, heiress to an estate nestled in the English moors, defies family expectations and promises to raise her dying friend’s baby. She’ll risk everything to keep her word—even to the point of proposing to the child’s father—a sea captain she’s never met.

When the child vanishes with little more than an ominous ransom note hinting at her whereabouts, Amelia and Graham are driven to test the boundaries of their love for this little one.

Amelia’s detailed plans would normally see her through any trial, but now, desperate and shaken, she’s forced to examine her soul and face her one weakness: pride.

Graham’s strength and self-control have served him well and earned him much respect, but chasing perfection has kept him a prisoner of his own discipline. And away from the family he has sworn to love and protect.

Both must learn to have faith and relinquish control so they can embrace the future ahead of them.





87 comments :

  1. How very timely for me, Sarah. I just made my first sale, and I've been thinking about what comes next.

    Thanks for the tips.

    The coffee pot is ready for morning!

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  2. I can see you did your homework, Sarah. I missed getting your novel to review because of some family issues this spring. I took out an unexpected two weeks of my life to support a close cousin whose step mom passed away. I'm back on track
    , congratulations!

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  3. Sarah, welcome back to Seekerville.

    Did you notice the hues in your new author picture match your book cover?

    Very clever.

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  4. Sarah, you're scaring me. ;) I have my discussion questions done for book 1, some are done for book 2. Bio is done, but I'm hemming over that dedication and the acknowledgements.

    Love the tweet prep idea. That is something I can start on today.

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  5. Sarah, you're scaring me. ;) I have my discussion questions done for book 1, some are done for book 2. Bio is done, but I'm hemming over that dedication and the acknowledgements.

    Love the tweet prep idea. That is something I can start on today.

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  6. Thanks for having me, Seekerville!!

    Helen, congrats on your first sale! WOW ... that is awesome! Enjoy the journey!

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  7. Hi Sherri!

    Marianne, I am so sorry to hear about your family's loss. So sorry. :(

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  8. Hi Tina! Well, I wish I could say that was planned ... but ... :)

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  9. Christina, don't be scared! The earlier you get started, the easier it is. You can do it!

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  10. Congratulations Sarah! What a beautiful cover.

    Thanks for sharing these great tips.

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  11. Loved this insight into an author's life! And can I just say that I LOVED The Heiress of Winterwood! I'm definitely ready for more. Do you have a release date for your next book?

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  12. Great tips, Sarah!

    For my first book, the dedication was easy. I had it written months before the book sold...but thanks for the reminder to start working on all these details for the second book! It's never too early, right?

    I'm looking forward to reading "Heiress of Winterwood". Love the cover!

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  13. Sarah, what are the connections between all three books?

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  14. My other question is, now that you're published, has your writing schedule changed?

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  15. Hello Sarah,

    Thank you for coming to Seekerville and providing such a comprehensive list. I have a question though--is a book launch team the same thing as a street team? I've been hearing that phrase "street team" over and over and wondering what is that? If they are the same thing, then I know what it is--and I may even have one (even if I didn't know I did!). Thanks,

    Piper

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  16. Hi Sarah! Always fun to see a fellow Hoosier posting in Seekerville!

    Thanks for sharing your excellent tips for getting a jump on deadlines with that soon to be published book.

    Love Inspired authors can work on filling out the online Art Fact Sheet before we turn in the book by finding pictures that show our characters, by cutting down our synopsis to a couple of paragraphs and by knowing the themes and premise of our story.

    I love your debut's cover and blurb! Definitely want to read this story. Will order it on Amazon today.

    Janet

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  17. I would also say that you should start a list of those people and groups you want to share your book with on a personal level.

    Those who have supported, inspired, and helped you with the journey.

    For me having lived and worked in several states it was various churches and the retirement center where I worked and the libraries where I worked.

    I specifically sent them copies of my book with a personal letter.

    Even if the cost is out of pocket, I wanted to share a thank you for helping me on my journey and let them know I sold my first book.

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  18. What about Goodreads? How many of you are active there?

    I have a difficult time with it because it's hard to be a genuine reader and writer in public without offending someone and I refuse to post negative reviews.

    Does anyone do giveaways on Goodreads?

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  19. Another smart idea is to write for your industry craft magazines. Submit pitches for articles for the ACFW Journal and if you are a member of RWA to the RWR (they pay you too).

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  20. What about a newsletter? Most of the Seekers have newsletters and I wonder about the value of them with this email blast social media society we have now. Attention spans are less than 5 seconds.

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  21. Good morning Sarah and welcome to Seekerville. What a great list and this doesn't just apply to a debut author. We all need to do these things.

    I especially like your idea of getting a launch team. They have a specific job and focus. The reviews are sooooooo important in this new marketing paradigm. Julie Lessman does this very well. I think it is going to be on my to do list.

    Have fun today.

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  22. Hi, Sarah!!! What a great post! And congrats on the success of your first book! I know a lot of people are anxiously waiting for the second book in the series! ;-)

    Guess I better go start a list of discussion questions for my next book! And my other books! What a great reminder of a good way to entice book clubs to read our books! :-) HUGS!

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  23. Great post, Sarah! My breathing becomes shallow just thinking about it! "When my books sells" :-)

    I'm sure it's important to think about the dedication while you're not rushed or reeling from the fact you've sold a book!

    This post will help me be prepared for that day. Thanks!

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  24. Sarah, this is a fantastic list of what an author can expect AFTER the novel sells! And there's no reason to wait until the editor asks for the front and back matter. The sooner you get started, the fresher the story will be in your mind. Same for the cover art info sheet most editors ask for.

    Congratulations on your debut novel!

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  25. Good tips:) I love the cover of your book!
    Please enter me. Clp1777(at)aol(dot)com

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  26. Kav, I am sooooo happy that you enjoyed The Heiress of Winterwood! And yes, I do have a release date for the next book! The Headmistress of Rosemere will officially release on 12/31/13. I can't wait!

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  27. Jan, you are right ... it is NEVER too early!

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  28. Hi Tina! There is a connection between the three books in The Whispers on the Moors series ... they all take place (or are based) out of a fictional town called Darbury, England. I'll give you a hint ... the hero in the second book is William Sterling, and he is the brother of Graham Sterling, the hero in the first book. :)

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  29. Hi Piper! A Street Team and a Book Launch Team are essentially the same thing. This team is a group of people who are your cheerleaders! If there IS any difference, though, I think that a Street Team might be more of a long term group, whereas most of the activity of a Book Launch team happens around the book's release.

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  30. Hi Janet (fellow Hoosier!) Thanks for the kind words about the cover and the blurb of The Heiress of Winterwood!

    That Art Fact Sheet is a GREAT idea ... those pictures and ideas are DEFINITELY something that you want to have in mind ahead of time ... thanks for sharing!

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  31. Hi Melanie!! HUGS, and thanks for stopping by!

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  32. Hi Melanie!! HUGS, and thanks for stopping by!

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  33. Hi Mary, you are right ... dedications are so important! The dedication was one of my favorite parts to add to the book. :)

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  34. Hi Tina, you asked if my writing scheduled changed now that I am published. The answer is YES! I am a lot more disciplined, and I definitely have set weekly "writing times" that I keep to. I find that getting up early works well for me.

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  35. Sandra, you are right ... Julie Lessman does an AWESOME job of this. The great thing about launch teams is that you can really develop loyal, lasting relationships/friendships with readers! That is one of the BEST things about launch teams!

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  36. Sarah, welcome! That's a gorgeous cover on your book! Congrats on the release!!

    These are some great tips. I'd never thought to plan ahead on Tweets and such. Great idea!

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  37. Hi Missy! Thanks for stopping by! The tweets are very easy to make in advance. One tip to try: Visit www.tinyurl.com and make shortened links to your book's various product pages (Amazon, Barnes & Noble, etc.) and rotate them in your tweets so you are driving your readers to a variety of e-commerce sites!

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  38. Sarah, congratulations on your first book being published! The cover is beautiful!

    You have such a helper's heart, and I'm blessed by it. :) I loved all your great suggestions on things we unpubbed writers can be working on ahead of time. I'm all for being as stress free as possible in a naturally stressful situation. :)

    One thing I heard someone else mention recently (maybe here?) was to prepare book quotes for interviews and tweets as they were doing galleys. Love that idea. Not that I'm anywhere close to that point yet. :)

    Thanks for sharing your wisdom with us again!

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  39. Sarah, great blog. Loved your idea of writing 30 or so Tweets prior to the book's release.

    You're right about working on the dedication ahead of time, as well. Often the editor sends an I-need-it-now email about such "extras." It's always a good idea to have the "front matter" written in advance.

    Congrats on your release. Love that cover!

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  40. What about Goodreads? How many of you are active there?

    Tina, I was just a reader playing around with writing for a long while. I actually gave a book a 2. After I sold I felt so bad about that 2, but in all honesty the book, which was a debut, just had some major issues for me. The beginning was good and the ending was good, but the middle sagged so much it took me over a month to read it. I kept falling asleep.

    Now, I just intend to have fun writing reviews on Goodreads when I read a good book. If I don't like a book I won't leave feedback. I think the bulk of marketing on Goodreads comes in the forums section. LIH has a great following. It took some time for the LIH authors to build it, but it has paid off, not only for them, but for future LIH authors.

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  41. I am also curious about newsletters. I've heard they are a must have, but I just wonder how many people actually read them.

    I'm considering just doing things in my newsletter like cover reveal a week or two before I go public. I was thinking simple and short.

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  42. Getting a GoodReads author page set up is important as well as the Amazon author page. Check your media sites and make sure everything is up to date.

    Nice article, Sarah, and thanks for including me in your dedications!

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  43. Sarah, what wonderful tips to help with the all-important release date.

    I have a gazillion tips, and I'm sure you all have heard them before, so I'll whittle it down to one:

    Don't just say you'll DO these things in advance, then twiddle your thumbs until you've run out of time.

    Turn into a bulldog, a general, a whip-wielder, whatever visual works for you and then...

    Do.The.Tips!

    'Nuf said!

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  44. Exactly my thoughts about newsletters.

    Do people really read them?

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  45. Yeah, that's the issue with Goodreads.

    You don't want to be disingenuous with reviews but you don't want to diss another author.

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  46. Ooh, very nice, hint, on book two Sarah.

    Do you have release dates for the last two in this series?

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  47. Hi Jeanne! Yes, it is a great idea to prepare book quotes for interviews! Another think you can do is to read other author's interviews and think about how YOU would answer the questions. It is a great way to get your creative juices flowing!

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  48. I see someone asked a question about Goodreads! I am brand new to Goodreads ... I have only been on it a couple of months, so I am still learning the ins and outs of it. From what I have seen, it is a great way to connect with readers! What do you guys think?

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  49. Hi Carrie!! As always, thank you for being so supportive!

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  50. Pam, you are SO RIGHT!!! Time goes so by so quickly ... it is easy to have good intentions to get some tasks tended to ahead of time, but sometimes, life gets busy and time gets away from us. So what should you do? Give yourself deadlines! Just like you give your manuscript deadlines, give your marketing and other tasks deadlines! Determine to have your tweets prepared two months before your books releases, for example. YOU CAN DO IT!

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  51. Hi Tina! The 2nd book in the Whispers on the Moors series, which is titled "The Headmistress of Rosemere", will officially release on December 31, 2013. The release date for the 3rd book is tentative.

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  52. Lovely, rich book cover, Sarah!

    I hadn't given any thought to what could be done 'ahead of time,' so thanks for the list and the thump into action.

    About newsletters ... I do read the ones that are bulletins with news about an upcoming release, appearance, award, etc. Otherwise, I don't want my favorite authors taking too much time away from their writing :-)

    Nancy C

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  53. SARAH!!!

    SOOOOOO great to see you here, my friend, and GREAT tips here too learned the tried-and-true way!!

    I actually do think a newsletter is a pretty good idea, but then I only do about two a year, for which my hubby is grateful since he puts them together for me. And I only do them when I have a book release or new cover to show.

    NOTE TO READERS!!! Sarah's book is AMAZING -- if you love Jane Austen style/period books, this is one of the best in the CBA!!

    Hugs,
    Julie

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  54. Is this where we enter to win a copy of your book? Great ideas listed here, even though I'm not currently writing a book--just tossing ideas in my head & considering dipping my feet in...
    Vicki

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  55. Dip away, Vicki. This is the place to start!!!

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  56. Newsletters might not be that big of a deal for those of us who are immersed in the industry and get 5, 10, 15 newsletters from our friends, but for the readers who loved your book(s), and want to know when the next one comes out, it's your direct connection to those readers. They might or might not see it on facebook.

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  57. First off, congratulations on your first novel. Second, the blurb sounds wonderful and I would love to be entered to win a copy.

    I am farrrrrr away from publication but I love posts like this that can be stored in my 'keeper' files.

    Smiles & Blessings,
    Cindy W.

    countrybear52 AT yahoo DOT com

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  58. Speaking of blog tours / interviews. I save all my interviews and articles in this format:

    2013.02.11 Sandy Ardoin - Tigger, The Muffin Man, and Me

    Next, EVERY article is entered in a spreadsheet sorted by date. This includes contact name, email, title of article/interview, giveaway, winner, and a column for special notes.

    VERY IMPORTANT: After your article/interview is posted, copy/paste the PERMALINK URL into your spreadsheet for future reference and so that you can access them if need be. I was able to do with with a handful for promotion when the ACFW Book Club picked Mariah as a May read.

    And last, but not least, I learned this tip the hard way when my first book came out, and made sure I implemented it when Mariah released. Copy/paste every article and interview you do into ONE Word Document. Mine is called ALL ARTICLES AND INTERVIEWS. (Original, huh?)

    The point is so that after guest blogging on 50 or so blogs, you remember that someone asked you the exact same question two months ago, but WHO??? You don't want to wade through 50 Word documents looking for your answer. Or you might be ready to put together a different blog, but want to use bits and pieces of all the others. Harvest from your master document. My master document is as long as a short novel. Truly.

    Just separate each with a line and put something simple like...

    3.08.13 Nora St. Laurent, then paste the entire article/interview there. I copy from my own files, not from their websites just because I don't want to clog the document with tons of pictures and stuff.

    So, there you go. More organizing tips for blogging.

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  59. Pam. You EXCEL DIVA, you. Thank you.

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  60. I AM IN LOVE WITH THIS COVER!!!!

    Sarah, what an inviting look for that historical! I think it's one of the most tempting covers I've seen in trade paperback... It's like you can feel the book's emotion.

    I was working today and couldn't get over here earlier, but had to stop in and thank you for being here before I start my evening stint. Huge thanks for sharing your ideas to get the word out...

    I'm leaving some fresh dipped red/white/blue strawberries... It's amazing what a little Ghirardelli white chocolate and some blue sparkle sugar can do!


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  61. SWEET JULIE!! So good to see you here, and thanks for the kind words about The Heiress of Winterwood!

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  62. If you are interested in newsletters, I have heard that www.mailchimp.com is a great place to start! It is free and easy to use ....

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  63. Ruth, I love the cover too! It is my dream cover. :) The Sky has to be my favorite part of the cover.

    And the strawberries sound AMAZING!!

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  64. Oh my goodness, Pam ... what a GREAT idea about the spreadsheet! I'm making a note of that ... :)

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  65. I'm not an author, but I think that is great advice, especially considering that your book flew off the shelves practically!

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  66. Welcome Laura Pol. You are right. It certainly flew from Amazon to my house.

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  67. great suggestions all around. I am really looking forward to this book, Sarah! And I've seen a peek at #2. lovely! I'm thrilled with where you are going with the genre.

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  68. Sarah, your book is now in my TBR list on my Kindle. Only a couple ahead of you. After Julie's high praise, I can't wait. Thanks for sharing with us today!

    Janet

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  69. I want to read this book so badly!! Looks great! :)

    marissamehresman(at)aol(dot)com

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  70. Thanks for this great advice, Sarah--Wow! So much to do, but for those of us as yet unpubbed, it's good to know what's involved.

    Congratulations on your first book--love that cover!

    Blessings from Georgia, Patti Jo :)

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  71. Oh boy. I think I've got a headache coming on. There's so much there to process--thanks for the great tips, and for the giveaway, too! danandlyndaedwards (at) msn (dot) com.

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  72. Hi Laura, thanks for stopping by!

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  73. Hi Debra ... thanks! I LOVE the cover for book #2!

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  74. JANET -- YAY!! Thank you! I hope you enjoy it!

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  75. It's a matter of getting the word out. I can't buy a book if I don't know it exists.

    I'd love a copy of THE HEIRESS OF WINTERWOOD thank you!!

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  76. Thank you so much for allowing me to be a part of Seekerville! You are all so welcoming ... THANK YOU!!

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  77. Hello Sarah!
    Great post! My second book just released in ebook last week and will release in print this month, so this is a timely post.

    A book launch team is a great idea. I didn't have one, and it would have been a great blessing to have that put together. The discussion questions are also a great idea.

    I did a lot of these things before my book launched, and that was really nice because it gave me more time. I also took quotes from the book and put them on nice background pictures for pintrest boards, and made desktop wallpapers for my fans to download.

    I saw your book in our bookstore the other day, it looks like a very interesting read! And the cover is beautiful. It reminds me of the movie Emma, which is one of my favorites.
    Thanks for stopping by to share with us!

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  78. missed commenting yesterday (toddler and two teens in house... not used to teens).

    this is quite a handy list. i do have to admit it is sort of scary for me. i appreciate the information shared to help me if i ever do get to the point of actually needing to use this information.

    put me in the hat for winning a book. i LOVE the cover.

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  79. What an excellent list of tips, in Sarah's post and in the comments. I'm saving them all for "when needed".

    Congratulations on the new novel, and if the draw is open to residents of Canada, please enter me. If not, I understand! janet [dot] sketchley [at] gmail [dot] com

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  80. Would love to read your book - thanks for the giveaway opportunity!

    bonnieroof60(at)yahoo(dot)com

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  81. Hi, Sarah. I haven't sold my first book yet but certainly appreciate the advice offered here. Thanks a million. I'd like to be entered to win a copy of your book as well. My email address is bizzysyb[at]gmail.com. Blessings!

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  82. Thanks for all the tips! All things I'd never thought of before except for the dedication. Ive been wanting to read your book since before it came out. I was drawn by your gorgeous cover--yes, I do sometimes judge a book by its cover, but i've found many a great book by only seeing the cover first! Congrats on your first and am wicked grateful to be entered in the drawing.
    kam110476 (at) gmail (dot) com

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  83. This comment has been removed by the author.

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  84. Great article! I adore the cover of your book- I've heard wonderful things about it!
    colorvibrant[at]gmail[dot]com

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  85. I'd like to be included in the giveaway, please! Thanks. :)

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