Happy May Day to everyone in Seekerville!
I don’t know about you, but I am more than ready for
Spring weather. In some parts of the country, people say that April showers
bring May flowers. Well, here in Colorado—especially this year when it snowed
on Easter Sunday and dumped an additional foot of the white stuff a few days
later—we’re more inclined to say that April snow makes May things grow…
However, there’s just something about Spring that
gives my heart Hope. Maybe it’s the fresh greenery, the scent of blooming
flowers, or the warmth of sun on my face after being cooped up inside for
months. (And that was before the recent pandemic orders!) But there’s also the
reminder that after the dark and cold and barrenness, there is still the
promise of Life and Love.
That’s why when a group of fellow authors and I
started planning to do a boxed set collection together, I was thrilled that we
decided the stories had to be set in the spring or early summer. And while
weekends are not the usual for such things, we also picked Mother’s Day
2020 as our launch day for the Love is in the Air collection.
Yes, that’s in just 10 days… Which means I’ve got
boxed sets on the brain! So, let’s talk about the good, the bad, and the ugly,
starting with an overview.
When I say boxed set, there’s actually no box involved
at all (unless you look at the picture). It’s merely a visual representation
that “inside” there is a collection of multiple ebooks. Those books could be
part of a series by the same author, or—like our set—a compilation from
different authors with a common theme like Christmas, mail order brides, or in
our case flying in planes or hot air balloons.
The good news for voracious readers is that they get
numerous books for one low price. (And by low, I mean that often these sets are
priced at just .99 especially during the pre-order stage.) Readers also get to
enjoy books by their favorites plus discover new authors at the same time.
And the good news for authors is that they can get
discovered by new readers while multiplying the reach of their marketing
efforts through cross-promotion and a pooled budget.
But there’s a lot of work involved in putting together
such a set.
In addition to the writing and editing of the
individual stories, there’s cover design (individually and collectively), deciding
the order to present them, compiling together, formatting, uploading to the
publishing platform(s), deciding on the price, and then all of the marketing
including guest blogs, social media posts, email blasts, newsletter swaps, and
advertising. There are additional logistics and a lot of communication required
when it comes to decision making, assigning of jobs, budgeting, and
transparency with accounting. Of course, most of these tasks are part of any
book launch, so splitting the load between the group of authors makes it easier
individually.
For readers, the only bad thing about a boxed set is
that they are usually only available in ebook formats. Why? Our set is 743
pages long…which would be a beast to format and expensive to print therefore
even more expensive to buy making it less likely to turn a profit for the
amount of time invested in creating a print version. So, authors save the work
and readers have to be content with electronic files.
For authors, the biggest downside to a boxed set is
financial. For a .99 book on Amazon, authors only make a third of that. Divide
that by five authors and you’ll see that’s a lot of work for six copper pennies
per sale. Unless of course we sell thousands of copies. Or those new readers we
hoped to attract buy other titles from us. Which is why most authors in boxed
sets join for the marketing exposure and not the money.
And the ugly of boxed sets that I hinted at? I’ve been
blessed with my co-authors not to experience any of this, but I’ve heard horror
stories about personality conflicts, mediation, stolen royalties, and the like.
We prevented a lot of problems early on with clear communication and
accountability, but I can see how things could get ugly.
So, there you have it. The good, the bad, and the ugly
of boxed sets. I brought a giant (virtual) platter of homemade, gooey cinnamon
rolls to share while we chat. Oh, and as an additional treat, I’m also giving
away an electronic copy of one of my books. Just join the conversation to be
put in the drawing.
Do you enjoy collections? What new authors have you
discovered through boxed sets? Which of your favorite authors would you love to
see work together on a set? And if you’ve been on the author-side of such a
collection (and I know there were a few original Seeker collections…), what did
you gain from the experience?
P.S. Remember that steal of deal at .99? The pre-order
special ends on Mother’s Day so if you like Contemporary Christian romance,
grab your copy of Love is in the Air today.
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Love is in the Air: 5 Contemporary Christian Romances
This collection of five brand new romances is
sure to send your heart soaring. Journey from Canada to Georgia and Colorado to
Paris by way of Michigan as these couples find love is in the air. All they had
to do was look up.
Titles include:
First Class, Wrong
Flight by Laura V. Hilton
A Castle in the Clouds
by Candee Fick
Flying into Love by
Kathleen Rouser
Written in the Clouds
by Kathleen Friesen
To Gain Forever by
Tanya Eavenson
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BIO: Candee Fick is a multipublished, award-winning
author. She is also the wife of a high school football coach and the mother of
three children, including a daughter with a rare genetic syndrome. When not
busy writing, editing, or coaching other authors, she can be found cheering on
the home team at sporting events, exploring the great Colorado outdoors,
indulging in dark chocolate, and savoring happily-ever-after endings through a
good book.
Want to connect? Sign up for her email list or check out her
website www.CandeeFick.com


















